Do you get excited about customer complaints?

Customers who take the time to complain are also taking the time to tell you what they want. Rather than see this as a negative, take it as an opportunity to improve your business. Today I’m sharing one of my favorite inspirational quotes from the legendary motivational speaker, Zig Ziglar. How have you dealt with […]

What Does The Rebirth of Flickr Mean for Marketing?

Guest post by Kelsey Kaufman, our awesome Kaufer DMC Account Coordinator!  You might have seen the headlines: “Is Facebook Already Making Instagram Uncool?” “Flickr grows as Instagram support looms.” And, “11 reasons why Flickr is (and always has been) better than Instagram” (to name but a few) It was a tough month for Instagram as users […]

Help Kickstart Eco-Friendly Xeko’s Launch As New Online Game

Have you heard of Kickstarter? It’s this very cool online tool that allows start-up companies to raise money online. It’s the ultimate crowd-source utility for entrepreneurs (and something I wish existed 5 years ago when I was trying to launch GreenforGood.com). A few years ago (when I was working on GreenforGood and heaviliy involved in […]

Welcome to Mr. Kaufer’s (twelve23) Neighborhood!

It’s no secret to my friends and family that I absolutely love Seattle. And since last October, I’ve been lucky enough to work in the city in a really cool office space and great part of town – across the street from Olympic Sculpture Park on one side and the Seattle waterfront and Pier 70 […]