Social Media Marketing: What Makes Women Tick (Online)?

It’s no secret that many marketers have tried to use social media as a tool to reach, influence and engage with women (given their powerful purchasing power), but until recently it’s been difficult to determine which social media platforms are most effective in this manner. However, the recent rise of Pinterest has positioned it as […]

Goodbye hockey, hello Teeball!

Is it really already the middle of March? It’s simply hard to believe how fast time flies these days. It seems like only a couple of weeks ago Ty and I were trekking to Olympic View Ice Arena for his first hockey practices – neither of us really sure of what was in store for […]