Social Media Lesson for Brands: Why Facebook Users Remove Friends

What began as a college and social networking experiment has become a viable marketing tool for companies of all types and sizes. Small business owners and professional marketing managers have begun to realize that Facebook can be also be shaped into a powerful advertising and marketing tool. The Facebook Marketing Lesson For Brands New research […]

Inbound Marketing: 6 Key Benefits For Your Business

From the Kaufer DMC Blog Are you building brand visibility through your marketing campaigns?  Would you like to learn the strategic moves behind online lead generation and how companies who use it become more profitable? If you are focusing solely on seminars, trade shows, email blasts, direct mail purchases, cold calling and traditional advertising, you […]

Who’s the best Oregon Ducks Marketing Expert? Why Not Ask Google?

We all know that we live in a world of search and when we want the answer to a question (or to validate the position of a company or person), all we have to do is Google it, right? So as the Oregon Ducks begin their search for their next Senior Associate Athletic Director, Marketing […]

Behind the Tweets: KIRO-FM Morning Anchor Linda Thomas (aka @TheNewsChick)

This week I have a very special guest for my Behind the Tweets interview. Linda Thomas (aka @TheNewsChick on Twitter) was gracious enough to take time from her VERY busy schedule to answer a ton of questions from me regarding social media, her interesting career as a journalist, and the potential future impact of both […]